If only a percentage of your conversions seem to be appearing in FunnelFlux, here are some troubleshooting steps:
- Firstly, check your click loss in general. If you look at your ad platform clicks versus FunnelFlux, are they close? Or are they off my 50%? If only about half of all visits appear, you might have made a common error in Cloudflare in your DNS records, having two competing records for your tracking domain (e.g. an A-record and the CNAME record). That definitely needs fixing if present.
- When comparing reports between systems, make sure you know the timezone the other system is using. Be sure to adjust FunnelFlux reports to the same timezone so you're doing a direct comparison.
- If the above is correct, you should see approximate matching between the "offer views" in FunnelFlux vs the clicks/visits in your affiliate network for that offer
- If you are able to access click ID reports in your network, which will show FunnelFlux hit IDs, try comparing these to what you see in reporting > raw events in FunnelFlux. Filter to the relevant funnel/source/time and show conversions only. Are some clearly missing? If so, try widening the time range in FunnelFlux and searching again, just in case the network is showing conversions at a different time for some reason
In general, server-to-server tracking is very reliable, so you shouldn't see much discrepancy.