How do you track page views, clicks, button clicks, conversions and so on?

FunnelFlux tracks user activity through page views, clicks, and conversions. Here is how each works and what methods are available.

Tracking Methods

We have two main methods of tracking:

• Links i.e. redirection
• Javascript i.e. direct-linking

We recommend putting our JS tracking on all pages regardless. It tracks incoming organic views and provides helper functions that improve tracking in all situations -- even when using redirect links.

Clicks

Clicks are tracked when users click on an "action link." This is a special URL that routes the user back through FunnelFlux, which then redirects them to the next destination.

FunnelFlux can also infer clicks retroactively. Say you track a visit on page A, and then on page B, with the user navigating directly between them. If pages A and B are connected by an action in your funnel, FunnelFlux will add a click event for that transition automatically.

Conversions

For conversions, we offer two primary options:

• Server-to-server (S2S) tracking using a postback URL
• Javascript tracking on the conversion page

We also have integrations with third-party platforms. More are being developed over time and will use webhooks from those services.

Updated on: 05/05/2026