Redirect links vs direct links

FunnelFlux gives you two main ways to send traffic into a funnel:

• Redirect links
• Direct links

Both can track users. The difference is where FunnelFlux sits in the first step of the journey.

Redirect links

Redirect links are the typical way to send users through FunnelFlux.

You send traffic to a FunnelFlux tracking link on one of your custom tracking domains. FunnelFlux receives the request, reads the tracking data in the URL, decides where the visitor should go, and redirects them to the next page.

This is the best and fastest way to track users in most cases.

Because FunnelFlux sees the visitor before they reach the landing page, it can run funnel logic before the page is chosen. This includes things like:

• Rotation
• Split testing
• Conditions
• Rules and routing logic

If you want FunnelFlux to decide which page the visitor should see first, use a redirect link.

Direct links

Direct links send the visitor straight to your landing page.

Instead of sending the visitor through FunnelFlux first, you send them to the landing page URL with extra URL parameters. The FunnelFlux JavaScript on the page reads those parameters and tracks the visit after the page loads.

This method is most commonly used for traffic sources like Meta/Facebook Ads, Google Ads, and Microsoft Ads, where redirects may not be allowed or may be harder to use safely.

The trade-off is that FunnelFlux does not control the first destination. The visitor goes straight to whatever landing page URL you put in the ad.

That means FunnelFlux cannot rotate, split-test, or apply conditions before the first page loads.

What happens after the first page

Once the visitor is on your page, action links work normally.

When the visitor clicks an action link to continue to the next step, that click goes through FunnelFlux redirection as normal. This is true whether the visitor originally entered through a redirect link or a direct link.

So direct linking mainly changes the first step of the journey. After that, FunnelFlux can route the visitor through the funnel as usual.

Which should you use?

Use redirect links when the traffic source allows them and you want FunnelFlux to control routing before the visitor reaches the page.

Use direct links when the traffic source expects the ad to point directly to the landing page, or when redirects create compliance or review issues.

Updated on: 20/05/2026