Rotator Nodes

Rotator nodes split traffic between multiple outgoing paths. Here one sends 80% of visitors to one page and 20% to another:

Use them when you want a simple percentage-based split, without checking anything about the visitor. If you want to route people based on country, device, browser, tracking field values, or other rules, use a condition node instead.

What rotators do

When a visitor reaches a rotator node, FunnelFlux picks one of the outgoing connections based on the weights you set.

For example, if a rotator has two outgoing paths weighted 50/50, traffic is split approximately evenly. If the paths are weighted 80/20, most visitors go down the first path and a smaller portion goes down the second.

To open Rotator Settings, hover over the rotator and click the edit button, or double-click it. Each outgoing connection gets a weight under Rotation Weights [1], and the percentage beside it shows that path's share of traffic. Weights are relative, so two paths at 100 each split 50/50, the same as two paths at 1 each.

This is useful for:

• split testing two different paths
• sending a small amount of traffic to a new page or offer
• creating a stable tracking-link entry point that you can change later
• simplifying funnels where you want one node to control the next destination

The traffic node is a rotator

The default traffic node in a funnel is effectively a rotator. It is a common place to generate tracking links, but it is not the only possible entry point. Connect it to more than one node and you get the same percentage split:

You can generate a tracking link to many different node types. The traffic node is just a convenient default starting point for most funnels.

Rotators vs page-group rotation

Rotator nodes and page groups can both split traffic, but they do it at different levels.

Use a page group when all pages represent the same step in the funnel. For example, if you are testing three landers that all click through to the same next step, put them inside one lander group.

Use a rotator node when you want to split between different paths. For example, if one path should go to a lander sequence and another should go directly to an offer, use a rotator before those paths.

For page-group settings, see Advanced Page Group Settings.

Stickiness Mode

Stickiness Mode [2] in Rotator Settings controls what a returning visitor sees. It has three options:

None: visitors are routed randomly on each visit based on the weights.

Sticky: once a visitor is routed to a destination, they will always return to the same one.

Anti-Affinity: visitors cycle through all destinations before repeating any.

Use Sticky when a returning visitor should see the same page they saw first. Use Anti-Affinity when every repeat visit should show something new.

When not to use a rotator

Do not use a rotator when the routing decision depends on visitor attributes or captured URL data. Use a condition node for that.

Do not use a rotator just to put multiple landers or multiple offers at the same funnel step. In most cases, that should be a page group instead.

Updated on: 13/10/2026