What is the difference between landers and offers?

Landers and offers are both "pages" within FunnelFlux.

They share some common aspects:

• You create them and specific a URL + some settings
• You can create nodes for them in the funnel that have one or more lander or offer pages inside
• You can create global groups using them
• They both have Javascript tracking for page views
• They both use action links to connect out to the next page/node in the funnel, so both have a "clicks" and "CTR" metric

There are two key differences however:

1. Landers and offers can both create conversions and custom events. The main difference is reporting: offer reports show explicit events that happened on the offer itself, while lander reports show attributed events from the lander and downstream pages the visitor reached afterward.
2. Offers additionally have an Offer Source, which is mainly used for templating of data passing, because often they will come from some third-party network or advertiser that you send people to

From a marketing perspective, people generally consider "landers" as the pre-sell pages that come before some sales page that converts the user.

Those pre-sell pages are not where the user makes their sale/purchase/conversion decision but are important pages leading up to it.

The offer page might then be a checkout page, sales page, or even an upsell page for a second sale.

It's up to you to choose which type of page to use. If it is a page belonging to some third-party that will eventually send you postback or conversion data, it should usually be an offer. If it is your own intermediate page, pre-sell page, opt-in page, quiz, or similar step before the final destination, it is usually a lander.

Updated on: 05/05/2026