Using our reporting to understand your data
Reporting is likely where most users spend the majority of their time -- trying to understand their data and figure out how to optimise. Below I'll go over the reporting page and how to use it. Also, see our Quickstats and Campaigns Analysis a...
How to use Quickstats
On most of our pages with tables with a number of action icons, including this one: These buttons open Quickstats , our dynamic overlays that let you break down data quickly with pre-set reports. Think of them like a "drill down" action. When you...
Using raw event reporting
The Raw Events page allows you to pull reports on raw hit data. Hits are the name for our events that are produced with every node visit by a user. As someone traverses a funnel they have a single visitor (session) ID but create a new hit ID at e...
Using campaign analysis reports
The Campaign Analysis page is a dedicated reporting view for analysing "campaigns". What is a campaign? It's the value passed under the campaign field in tracking links. If you go to any traffic source and edit the tracking fields, you will see th...
How do I see raw click log data?
For this, use our raw event reporting. You can't download/export raw logs directly, but can create filtered reports of hits/clicks/conversions here. There are some limitations on the current fields available, though we plan to expand this later. ...
Using heatmaps
Heatmaps are currently in beta. Please report any issues to us! We have plans to later add: CTR-based colour coding for lander and offer groups A "peek" hotkey that lets you hover over page group nodes and show a heatmap expansion for the pages in...