How to use Quickstats
How to use "quickstat" reporting to drill down into data
Using raw event reporting
How to use raw event reporting to view hit, click and conversion data
Using campaign analysis reports
How to quickly report on specific campaign data
How do I see raw click log data?
How to view raw event data in your account
Using heatmaps
How to use heatmap reporting in our funnel builder
Visitors, Visits and Views
The difference between our visitor-related metrics
Understanding our Reporting Metrics
A general guide to understanding reporting metrics and how to access them
How do lander views/clicks and offer views/clicks work?
The differences between views and clicks for pages.
Indirect and Lifetime Conversions
Understanding indirect and lifetime conversion data
Using Visitor Journey Reporting
How to use journey reporting to understand user flow
Why are attributes like hit ID, IP, user-agent etc. not available in reporting?
Explanation for why some attributes are not available in the report builder
Using flow metrics
How to understand our calculated flow metrics - relative/top visitor and conversion rates