Visitors, Visits and Views
FunnelFlux has quite a lot of reporting metrics and its important to understand the difference, so that you can get as much from the data as possible. Three key metrics are Visitors, Visits, and Views. Visitors This is our most "unique" count of p...
Understanding our Reporting Metrics
FunnelFlux Pro is different to most performance marketing trackers, and so our reporting metrics differ a little bit as well. In particular, you can build a funnel with many "nodes" and these nodes have their own metrics. Similarly, funnels have u...
How do lander views/clicks and offer views/clicks work?
Lets first define views and clicks: VIEWS - a view is any load of a page. A lander view is a load of a lander page, an offer view is a load of an offer page. One visitor can create many views. CLICKS - this is more often confused. A "click" is a...
Indirect and Lifetime Conversions
There are many conversion and revenue metrics available in FunnelFlux Pro: Conversions and revenue are common sense, but what are these "indirect" and "liftetime" metrics? Tracking Users Across Funnels FunnelFlux Pro lets you track users across mu...
Using Visitor Journey Reporting
FunnelFlux Pro has one important difference versus most conventional performance marketing trackers (like Voluum, Redtrack, Binom, etc.): The path the user can take has virtually no restrictions. This has some important consequences on reporting: ...
Why are attributes like hit ID, IP, user-agent etc. not available in reporting?
Very good question, and there's an important reason why. But before that, note you can view this data in the Raw Events section, which was specifically designed for debugging, viewing logs of conversions, clicks etc. So first, try there and see ...
Using flow metrics
How to understand our calculated flow metrics - relative/top visitor and conversion rates