Visitors, Visits and Views
The difference between our visitor-related metrics
Understanding our Reporting Metrics
A general guide to understanding reporting metrics and how to access them
How do lander views/clicks and offer views/clicks work?
The differences between views and clicks for pages.
Indirect and Lifetime Conversions
Understanding indirect and lifetime conversion data
Using Visitor Journey Reporting
How to use journey reporting to understand user flow
Why are attributes like hit ID, IP, user-agent etc. not available in reporting?
Explanation for why some attributes are not available in the report builder
Using flow metrics
How to understand our calculated flow metrics - relative/top visitor and conversion rates