Articles on: Traffic Source Integrations

Tracking Setup with Advertizer

This guide explains how to set up tracking between FunnelFlux Pro and Advertizer.


Step 1: Add Advertizer as a Traffic Source

  1. Go to Traffic Sources > New
  2. Search for "Advertizer" in the template list
  3. Select the Advertizer template


The template configures the following tracking fields:


Slot

Field Name

Token

campaign

campaign

[[campaign_id]]

external

external

[[subid]]

c1

partner

[[partner-id]]

c2

pid

[[pid]]

c3

creative

[[creative_id]]

c4

push

[[pushid]]

c5

app

[[app_name]]


Cost token: [[click_cost]] (Cost Per Event/Click)


Step 2: Create Your Campaign URL

After creating the traffic source:

  1. Build a funnel in the Funnel Builder
  2. Click the traffic node and select Advertizer as the traffic source
  3. Copy the generated tracking link


Use this tracking link as the destination/campaign URL in Advertizer. The URL includes all tracking field parameters, so Advertizer will automatically replace the tokens with real values when a user clicks your ad.


Step 3: Set Up Conversion Tracking

Advertizer uses a postback URL for conversion tracking. The template pre-configures this in the Conversion Tracking tab.


The postback URL is:

https://postback.advertizer.com/pb.php?clickid={external}&amount={payout}&advertiser_id=REPLACE_ME&key=REPLACE_ME

Replace REPLACE_ME with your Advertizer-specific account or campaign ID.


Copy this URL and paste it into Advertizer's postback or conversion tracking settings.


In this URL:

  • {external} is a FunnelFlux token replaced with the stored click ID from Advertizer
  • {payout} is replaced with the conversion revenue amount


When a conversion happens in FunnelFlux, it fires this postback to notify Advertizer of the conversion.


Optional: Updating Costs

If cost tokens are not available or not accurate for your campaign type, you can manually update costs in FunnelFlux:

  1. Go to Update Costs in FunnelFlux
  2. Export your cost data from Advertizer
  3. Match the data by campaign ID and any relevant tracking fields
  4. Import the cost data

Updated on: 05/05/2026

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