Articles on: Traffic Source Integrations

Tracking Setup with Avazu

This guide walks you through setting up tracking between FunnelFlux Pro and Avazu.

Step 1: Add Avazu as a Traffic Source

Go to Traffic Sources > New
Search for "Avazu" in the template list
Select the Avazu template

The template configures the following tracking fields:

Slot	Field Name	Token
campaign	campaign	`(empty)`
external	external	`{subid}`
c1	bundle_id	`{bundle_id}`
c2	category	`{category}`
c3	exchange	`{exchange}`
c4	media	`{media}`
c5	creative_id	`{creative_id}`
c6	publisher_name	`{publisher_name}`
c7	source_name	`{source_name}`

Cost type: Cost Per Event/Click. No automatic cost token is available, so you may need to update costs manually.

Step 2: Create Your Campaign URL

After creating the traffic source:

Build a funnel in the Funnel Builder
Click the traffic node and select Avazu as the traffic source
Copy the generated tracking link

Use this tracking link as your destination URL in Avazu. The URL already includes all tracking parameters. When a user clicks your ad, Avazu replaces the tokens with real values.

Step 3: Set Up Conversion Tracking

Avazu uses a postback URL for conversion tracking. The template pre-configures this under the Conversion Tracking tab.

The postback URL looks like this:

https://mdsp.avazutracking.net/tracking/s2s.php?subid={external}

Copy this URL and paste it into Avazu's postback settings.

In this URL:

{external} -- FunnelFlux replaces this with the stored click ID from Avazu
{payout} -- FunnelFlux replaces this with the conversion revenue amount

When a conversion fires in FunnelFlux, it sends this postback to notify Avazu.

Optional: Updating Costs

If cost tokens are unavailable or inaccurate for your campaign type, update costs manually:

Go to Update Costs in FunnelFlux
Export your cost data from Avazu
Match the data by campaign ID and relevant tracking fields
Import the cost data

Updated on: 18/05/2026

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