Articles on: Traffic Source Integrations

Tracking Setup with Meta (Facebook) Ads

This guide walks you through setting up tracking between FunnelFlux Pro and Meta (Facebook) Ads.

Step 1: Add Meta (Facebook) Ads as a Traffic Source

Go to Traffic Sources > New
Search for "Meta (Facebook) Ads" in the template list
Select the Meta (Facebook) Ads template

The template configures the following tracking fields:

Slot	Field Name	Token
campaign	campaign	`{{campaign.id}}`
external	fbclid	`(empty)`
c1	ad_id	`{{ad.id}}`
c2	adset_id	`{{adset.id}}`
c3	placement	`{{placement}}`
c4	site_source	`{{site_source_name}}`

Cost type: Cost Per Event/Click. No automatic cost token is available. You may need to update costs manually (see below).

Step 2: Create Your Campaign URL

After creating the traffic source:

Build a funnel in the Funnel Builder
Click the traffic node and select Meta (Facebook) Ads as the traffic source
Copy the generated tracking link

Use this link as your campaign URL in Meta Ads. It includes all tracking parameters. Meta replaces the tokens with real values when someone clicks your ad.

Step 3: Set Up Conversion Tracking

Meta (Facebook) Ads uses a server-to-server (S2S) integration through FunnelFlux's custom scenario system.

When you select the Meta (Facebook) Ads template, the Conversion Tracking tab auto-fills with the Facebook custom scenario. FunnelFlux sends conversion data to Meta through this built-in integration instead of a simple postback URL.

To finish the setup, configure the S2S integration in FunnelFlux's Integrations settings. See the S2S integration docs for full instructions.

Optional: Updating Costs

If cost tokens are unavailable or inaccurate for your campaign type, you can update costs manually in FunnelFlux:

Go to Update Costs in FunnelFlux
Export your cost data from Meta (Facebook) Ads
Match the data by campaign ID and any relevant tracking fields
Import the cost data

Updated on: 05/05/2026

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