Articles on: Traffic Source Integrations

Tracking Setup with Outbrain

This guide explains how to set up tracking between FunnelFlux Pro and Outbrain.

Step 1: Add Outbrain as a Traffic Source

Go to Traffic Sources > New
Search for "Outbrain" in the template list
Select the Outbrain template

The template configures the following tracking fields:

Slot	Field Name	Token
campaign	campaign	`{{campaign_id}}`
external	external	`{{ob_click_id}}`
c1	ad_id	`{{ad_id}}`
c2	pub_id	`{{publisher_id}}`
c3	pub_name	`{{publisher_name}}`
c4	section_id	`{{section_id}}`
c5	section_name	`{{section_name}}`

Cost type: Cost Per Event/Click (no automatic cost token available — you may need to update costs manually)

Step 2: Create Your Campaign URL

After creating the traffic source:

Build a funnel in the Funnel Builder
Click the traffic node and select Outbrain as the traffic source
Copy the generated tracking link

Use this tracking link as the destination/campaign URL in Outbrain. The URL includes all tracking field parameters, so Outbrain will automatically replace the tokens with real values when a user clicks your ad.

Step 3: Set Up Conversion Tracking

Outbrain uses a postback URL for conversion tracking. The template pre-configures this in the Conversion Tracking tab.

The postback URL is:

https://tr.outbrain.com/unifiedPixel?ob_click_id={external}&name=EVENT_NAME&orderId={txid}&orderValue={payout}

Copy this URL and paste it into Outbrain's postback or conversion tracking settings.

In this URL:

{external} is a FunnelFlux token replaced with the stored click ID from Outbrain
{payout} is replaced with the conversion revenue amount

When a conversion happens in FunnelFlux, it fires this postback to notify Outbrain of the conversion.

Optional: Updating Costs

If cost tokens are not available or not accurate for your campaign type, you can manually update costs in FunnelFlux:

Go to Update Costs in FunnelFlux
Export your cost data from Outbrain
Match the data by campaign ID and any relevant tracking fields
Import the cost data

Updated on: 18/05/2026

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