Articles on: Traffic Source Integrations

Tracking Setup with PopAds

This guide explains how to set up tracking between FunnelFlux Pro and PopAds.

Step 1: Add PopAds as a Traffic Source

Go to Traffic Sources > New
Search for "PopAds" in the template list
Select the PopAds template

The template configures the following tracking fields:

Slot	Field Name	Token
campaign	campaign	`[CAMPAIGNID]`
external	external	`[IMPRESSIONID]`
c1	site_id	`[WEBSITEID]`
c2	category	`[CATEGORYNAME]`
c3	category_id	`[CATEGORYID]`
c4	formfactor	`[FORMFACTORNAME]`
c5	quality_score	`[QUALITY]`

Cost token: [BID] (Cost Per Event/Click)

Step 2: Create Your Campaign URL

After creating the traffic source:

Build a funnel in the Funnel Builder
Click the traffic node and select PopAds as the traffic source
Copy the generated tracking link

Use this tracking link as the destination/campaign URL in PopAds. The URL includes all tracking field parameters, so PopAds will automatically replace the tokens with real values when a user clicks your ad.

Step 3: Set Up Conversion Tracking

PopAds uses a postback URL for conversion tracking. The template pre-configures this in the Conversion Tracking tab.

The postback URL is:

https://serve.popads.net/cpixel.php?s2s=1&aid=REPLACE_ME&id={external}&value={payout}

Replace REPLACE_ME with your PopAds-specific account or campaign ID.

Copy this URL and paste it into PopAds's postback or conversion tracking settings.

In this URL:

{external} is a FunnelFlux token replaced with the stored click ID from PopAds
{payout} is replaced with the conversion revenue amount

When a conversion happens in FunnelFlux, it fires this postback to notify PopAds of the conversion.

Optional: Updating Costs

If cost tokens are not available or not accurate for your campaign type, you can manually update costs in FunnelFlux:

Go to Update Costs in FunnelFlux
Export your cost data from PopAds
Match the data by campaign ID and any relevant tracking fields
Import the cost data

Updated on: 05/05/2026

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