Articles on: Traffic Source Integrations

Tracking Setup with ROI Ads

This guide explains how to set up tracking between FunnelFlux Pro and ROI Ads.

Step 1: Add ROI Ads as a Traffic Source

Go to Traffic Sources > New
Search for "ROI Ads" in the template list
Select the ROI Ads template

The template configures the following tracking fields:

Slot	Field Name	Token
campaign	campaign	`{campaign_id}`
external	external	`{click_id}`
c1	publisher	`{publisher_id}`
c2	site	`{site_id}`
c3	zone	`{zoneid}`
c4	creative	`{creative_id}`
c5	source_type	`{source_type}`

Cost token: {bid_price} (Cost Per Event/Click)

Step 2: Create Your Campaign URL

After creating the traffic source:

Build a funnel in the Funnel Builder
Click the traffic node and select ROI Ads as the traffic source
Copy the generated tracking link

Use this tracking link as the destination/campaign URL in ROI Ads. The URL includes all tracking field parameters, so ROI Ads will automatically replace the tokens with real values when a user clicks your ad.

Step 3: Set Up Conversion Tracking

ROI Ads uses a postback URL for conversion tracking. The template pre-configures this in the Conversion Tracking tab.

The postback URL is:

https://us.roiapp.net/roiconv?action=conversion&id={external}

Copy this URL and paste it into ROI Ads's postback or conversion tracking settings.

In this URL:

{external} is a FunnelFlux token replaced with the stored click ID from ROI Ads
{payout} is replaced with the conversion revenue amount

When a conversion happens in FunnelFlux, it fires this postback to notify ROI Ads of the conversion.

Optional: Updating Costs

If cost tokens are not available or not accurate for your campaign type, you can manually update costs in FunnelFlux:

Go to Update Costs in FunnelFlux
Export your cost data from ROI Ads
Match the data by campaign ID and any relevant tracking fields
Import the cost data

Updated on: 05/05/2026

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