Articles on: Traffic Source Integrations

Tracking Setup with Start.io

This guide explains how to set up tracking between FunnelFlux Pro and Start.io.

Step 1: Add Start.io as a Traffic Source

Go to Traffic Sources > New
Search for "Start.io" in the template list
Select the Start.io template

The template configures the following tracking fields:

Slot	Field Name	Token
campaign	campaign	`campaign_id`
external	external	`startapp_click_id_placeholder`
c1	category	`startapp_publisher_category`
c2	publisher	`startapp_pub_id`
c3	appid	`startapp_app_id`
c4	creative	`creative_id`
c5	bid_type	`bid_type`
c6	connection_type	`startapp_connection_type`
c7	user_id	`user_id`

Cost token: bid_cost (Cost Per Event/Click)

Step 2: Create Your Campaign URL

After creating the traffic source:

Build a funnel in the Funnel Builder
Click the traffic node and select Start.io as the traffic source
Copy the generated tracking link

Use this tracking link as the destination/campaign URL in Start.io. The URL includes all tracking field parameters, so Start.io will automatically replace the tokens with real values when a user clicks your ad.

Step 3: Set Up Conversion Tracking

Start.io uses a postback URL for conversion tracking. The template pre-configures this in the Conversion Tracking tab.

The postback URL is:

https://www.startappinstalls.com/trackinstall/selfservice?d={external}

Copy this URL and paste it into Start.io's postback or conversion tracking settings.

In this URL:

{external} is a FunnelFlux token replaced with the stored click ID from Start.io
{payout} is replaced with the conversion revenue amount

When a conversion happens in FunnelFlux, it fires this postback to notify Start.io of the conversion.

Optional: Updating Costs

If cost tokens are not available or not accurate for your campaign type, you can manually update costs in FunnelFlux:

Go to Update Costs in FunnelFlux
Export your cost data from Start.io
Match the data by campaign ID and any relevant tracking fields
Import the cost data

Updated on: 05/05/2026

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