Tracking Setup with Twitter / X

This guide explains how to set up tracking between FunnelFlux Pro and Twitter / X.

Step 1: Add Twitter / X as a Traffic Source

1. Go to Traffic Sources > New
2. Search for "Twitter / X" in the template list
3. Select the Twitter / X template

The template configures the following tracking fields:

Cost type: Cost Per Event/Click (no automatic cost token available — you may need to update costs manually)

Step 2: Create Your Campaign URL

After creating the traffic source:

1. Build a funnel in the Funnel Builder
2. Click the traffic node and select Twitter / X as the traffic source
3. Copy the generated tracking link

Use this tracking link as the destination/campaign URL in Twitter / X. The URL includes all tracking field parameters, so Twitter / X will automatically replace the tokens with real values when a user clicks your ad.

Step 3: Set Up Conversion Tracking

Twitter / X uses a server-to-server (S2S) integration via FunnelFlux's custom scenario system.

When you select the Twitter / X template, the Conversion Tracking tab is automatically configured with the Twitter custom scenario. This means conversion data is sent to Twitter / X through FunnelFlux's built-in integration rather than a simple postback URL.

To complete the setup, you need to configure the S2S integration in FunnelFlux's Integrations settings. See the S2S integration documentation for detailed instructions.

Optional: Updating Costs

If cost tokens are not available or not accurate for your campaign type, you can manually update costs in FunnelFlux:

1. Go to Update Costs in FunnelFlux
2. Export your cost data from Twitter / X
3. Match the data by campaign ID and any relevant tracking fields
4. Import the cost data

Updated on: 05/05/2026