Specialized Reports

• Using the Facebook Ads Integrated Reporting UI

  How to use our integrated reporting UI for understanding Facebook Ads dataFew readers

• Using Visitor Journey Reporting

  How to use journey reporting to understand user flowFew readers

• Using heatmaps

  How to use heatmap reporting in our funnel builderFew readers

• Using the Google Ads Integrated Reporting UI

  How to use our integrated reporting UI for understanding Google Ads dataFew readers

• Using raw event reporting

  How to use raw event reporting to view hit, click and conversion dataFew readers

Reporting Concepts

• How do lander views/clicks and offer views/clicks work?

  The differences between views and clicks for pages.Few readers

• Visitors, Visits and Views

  The difference between our visitor-related metricsFew readers

Reporting FAQ

• How do I see raw click log data?

  How to view raw event data in your accountFew readers

• How do I filter bots from reporting?

  How to deal with bot filtering and exclusionsFew readers

• Why are attributes like hit ID, IP, user-agent etc. not available in reporting?

  Explanation for why some attributes are not available in the report builderFew readers

Core Reporting

• How to use Quickstats

  How to use "quickstat" reporting to drill down into dataFew readers

• Using campaign analysis reports

  How to quickly report on specific campaign dataFew readers

• Using our reporting to understand your data

  How to use our reporting page for analysing your dataFew readers

• Understanding our Reporting Metrics

  A general guide to understanding reporting metrics and how to access themFew readers

• Using flow metrics

  How to understand our calculated flow metrics - relative/top visitor and conversion ratesFew readers